Master’s blog, stardate 2013.329

I attended the Marketor’s Annual City Lecture on 21^st November which was held at St Mary-at-Hill which is the church of our chaplain canon Flora Winfield.  The lecture entitled “Loyalty beyond reason” was given by Kevin Roberts who is the Chief executive of Saatchi & Saatchi.  The delivery was brilliantly informative and amusing, we were held very securely in the grasp of Mr Roberts for an hour.  The theme of ‘Loyalty beyond reason’ was that as Marketors one has to win the loyalty of customers or clients by being ambitious, creative and emotional.  As a Water Conservator this message hit home to me in respect of the Company’s relationship with its main client, the membership.  None of what I heard was new but well worth hearing again (and again).  There were a large number of Masters in attendance at what was clearly a very successful event.  It is so valuable to meet Masters of other Companies too, I came away feeling very pleased that I had made the effort to attend.