Monday, 25 November 2013
Master’s blog, stardate 2013.329
I
attended the Marketor’s Annual City Lecture on 21st November which
was held at St Mary-at-Hill which is the church of our chaplain canon Flora
Winfield. The lecture entitled “Loyalty
beyond reason” was given by Kevin Roberts who is the Chief executive of Saatchi
& Saatchi. The delivery was brilliantly
informative and amusing, we were held very securely in the grasp of Mr Roberts
for an hour. The theme of ‘Loyalty
beyond reason’ was that as Marketors one has to win the loyalty of customers or
clients by being ambitious, creative and emotional. As a Water Conservator this message hit home
to me in respect of the Company’s relationship with its main client, the
membership. None of what I heard was new
but well worth hearing again (and again).
There were a large number of Masters in attendance at what was clearly a
very successful event. It is so valuable
to meet Masters of other Companies
too, I came away feeling very pleased that I had made the effort to attend.
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